Marketing, Business and Professional Development
- I Found 9 Field Service Management Tools To Be The Most Valuableby dmehta@gmail.com (Devyani Mehta) on September 16, 2025 at 5:30 am
On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration across departments. The IT team scrambled to resolve the issue, and it took hours to get the machine back online.
- My Honest Take on the 5 Best Compensation Management Softwareby sjayaraman@g2.com (Soundarya Jayaraman) on September 15, 2025 at 5:30 am
Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling budgets, bonus structures, and equity grants, and chaos inevitably hits. I’ve seen too many teams try to manage it all with clunky Excel files or disconnected HR systems, only to end up with frustrated employees, costly errors, and serious compliance risks.
- My 5 Picks After Testing the Best Customer Loyalty Softwareby htewari@g2.com (Harshita Tewari) on September 11, 2025 at 5:15 am
If there's one thing working in marketing has taught me, it's that keeping existing customers engaged is just as important, if not more, than bringing in new ones.
Marketing Pointers
- AI-Generated Content 101 for Marketers and Creatorsby Mateusz Makosiewicz on September 23, 2025 at 8:32 am
In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial…Read more ›
- I Wouldn’t Hire a Content Engineer, and You Shouldn’t Eitherby Ryan Law on September 22, 2025 at 10:20 am
Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward…Read more ›
- UX and SEO: A Guide for Winning the Searcher, Not Just the SERPby Despina Gavoyannis on September 22, 2025 at 9:34 am
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: